While working in-house at Tekton, I led the visual design for a range of brand and marketing initiatives that focused on clarity, personality, and function. Each project required a deep understanding of the brand’s core values like craftsmanship, precision, and simplicity and translated them into distinct formats, from email campaigns to physical merchandise. Whether designing for a digital audience or a coffee shop counter, I maintained a unified visual language that reflected Tekton’s high standards while exploring fresh, engaging ways to tell its story.