GVSU HR

Ramen packaging with a bold, modern twist

YEAR

2021

ROLE

Graphic Design

TIMELINE

4 weeks

Overview

During my internship with Grand Valley State University’s Human Resources Department, I was tasked with refreshing the annual employee benefits communication materials. The goal was to make the content more engaging and easier to digest by improving visual hierarchy, introducing vibrant branding elements, and aligning the design across print and digital platforms.

Postcard Design

Redesigned the layout to prioritize clarity and guide the reader effectively

Emphasized hierarchy through careful use of font weights, sizes, and spacing

Incorporated abstract shapes and gradients to suggest energy and progress

Social Media Design

Extended the visual identity into web banners and social media posts.

Ensured legibility and consistency across digital formats and sizes

Maintained an energetic and professional tone that matched the printed materials