Garamond × Futura Booklet

A visual comparison of serif vs. sans serif typography

YEAR

2019

ROLE

Graphic Design

TIMELINE

3 weeks

Overview

This printed booklet explores the formal contrasts between Garamond and Futura—two iconic typefaces from vastly different eras. Large-scale letterforms highlight each font’s distinct characteristics, inviting closer inspection of details in stroke, proportion, and structure.

Focus Areas

Serif vs. sans serif design principles

Legibility, usage, and visual rhythm in type

Practical comparison of body text vs. display text performance

Design Notes

Garamond: Elegant, humanist serif, ideal for long-form reading

Futura: Geometric sans serif rooted in Bauhaus ideals, optimized for modern display

Layout emphasizes large letterforms, white space, and minimal distractions to foreground typographic detail